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  Bestseller with a total of
  34 million units sold!

  Pablo's signature cheese tart has sold a total of approximately 34.2 million units since its establishment in 2011, in pursuit of an exquisite melt-in-your-mouth texture. The cheese tart is made with Pablo's original cheese cream, which was developed using Pablo's unique formula so that the smooth, melt-in-your-mouth texture can be enjoyed for a “long time”.

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  A cheese tart with a choice of baking temperatures
  for a delicious sensation and revolution!

  Like Pablo Picasso, who revolutionized the world of art by always radiating his own unique personality, Pablo Picasso's cheesecakes offer “surprise and excitement” to those who enjoy them. That is Pablo's commitment and deliciousness.

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  Pablo's cheese tarts are
  particular and delicious!

  Pablo's signature product, “Pablo Cheese Tart,” is a crispy tart dough layered with a generous amount of apricot jam, giving it an exquisite fluffy texture. This exquisite fluffy texture is created by carefully baking each tart in the workshop and being very particular about the degree of baking.

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  Collaboration products with various companies!

  PABLO has developed many collaborative products with various companies. You can feel PABLO's commitment not only in the actual stores but also in the convenience stores and supermarkets near you.